Resell business texting to the
customers everyone else rejects.
Under your brand. On their existing number.
Mortgage, lending, insurance, healthcare-adjacent — the regulated, high-paying customers carriers filter and competitors reject. You sell them compliant texting on the number they already advertise — under your brand, no porting. Own their compliance, or let them: the switch flips per customer.
One platform. Two compliance models.
You choose per customer.
Every competitor forces one mode: own everything and eat the compliance, or resell a blaster and beg the carrier for rejection reasons. Piggyback ships the switch — decide per customer who owns compliance.
We own it. TCR, hosted-SMS LOAs, carrier review, billing — all handled for you.
Vertical SaaS, regional consultants, smaller VoIP providers, accountants & advisors with SMB books — anyone whose end customers need SMS but doesn't want to operate a CPaaS account themselves.
- ✓TCR brand + campaign registration
- ✓Hosted-SMS Letter of Authorization signatures
- ✓Per-carrier MNO approvals (T-Mobile / AT&T / Verizon)
- ✓Carrier rejection rework
- ✓10DLC throughput throttling
- ·White-label inbox per sub-tenant
- ·Auto-generated compliance language + policy pages
- ·TCPA opt-in audit trail
- ·Shared inbox + signature attribution
You own it. Your Bandwidth / Telnyx account, your 10DLC brand. We host the UI.
VoIP / hosted-PBX providers with an existing carrier relationship, agencies running their own 10DLC compliance, CPaaS resellers who want a multi-tenant messaging UI without building one. Textable-model.
- ✓Building a multi-tenant SMS inbox
- ✓Operating signature + audit infrastructure
- ✓Shared-inbox claim / takeover / lock semantics
- ✓Per-customer brand customization
- ·Bandwidth + Telnyx adapter (Twilio + SignalWire on the roadmap)
- ·Encrypted credential storage per sub-tenant
- ·White-label studio for partner branding
- ·Same inbox + signature + audit features as Managed
Both tiers ship the same shared inbox, per-user signatures, and audit archive. Flip the switch per customer — and run both across one branded book.
The end customers your platform serves
Three verticals where compliance
is the actual product.
If your sub-tenants are in any of these, the compliance plumbing is already wired. Pre-vetted TCR templates, integration adapters, and the audit trail their lawyers will ask for — included in either tier.
Mortgage origination
The FCC's one-to-one consent rule (January 2026) broke every lead gen SMS workflow in mortgage. Surefire, Shape, and Total Expert are CRMs with weak messaging — not compliance-grade SMS platforms.
Non-medical home care
Family-pay workflows, caregiver coordination, shift confirmations. AxisCare and ClearCare have bolt-on SMS. We're messaging-first with text-to-pay built in. Non-medical = no HIPAA BAA at launch.
Self-storage
Storable and SiteLink own ops but their SMS is commodity. Lien notices and auction workflows are high-margin because no competitor templates them correctly under state-specific regulations.
For government teams, the audit trail is the product.
The consent ledger, retention infrastructure, and chain-of-custody logging we built for TCPA happens to be exactly what FOIA, Sunshine laws, and state open records acts require. Piggyback works out of the box for municipal, special-district, public housing, utility, library, community college, and tribal government teams — no FedRAMP theater, no CJIS, no federal procurement overhead. Design-partner pricing available to the first five agencies.
Can Piggyback be used by government agencies?
Yes — for municipal, county, special-district, tribal, community college, public housing, and public utility use cases. Every message is captured with an immutable audit trail, timestamp, consent record, and chain-of-custody log that satisfies most state Sunshine law and open records act requirements. Exports are available in CSV and JSON for handoff to your archive of record.
- —Federal agencies (no FedRAMP authorization)
- —Law enforcement evidentiary workflows (no CJIS certification)
- —Classified, ITAR, or IRS 1075 workloads
- —HIPAA-regulated public health agencies (BAA available on Premier, but not recommended for PHI-heavy workflows until our Q1 2027 hardening)
Our competitive moat
Compliance-as-a-Service.
Podium doesn't name compliance. Birdeye doesn't name compliance. Weave doesn't name compliance. We do — because in mortgage, home care, self-storage, and public-sector work, compliance isn't a feature. It's the product.
Compliance Standard
Compliance Pro
Compliance Premier
The honest truth
Your industry's “messaging solution”
was built by people who don't understand your industry.
Messaging built for your vertical.
A CRM with SMS bolted on.
If your messaging platform doesn't know your industry's regulations, it's not a compliance platform — it's a liability.
The platform
Everything. Nothing extra.
SMS + MMS + RCS
All three channels at launch. Plain SMS for reliability, MMS for images and docs, RCS for branded sender profiles and rich cards on Android. No competitor offers the full trio at launch.
Two-way inbox
Threaded conversations, real-time, searchable. Conversation assignment for teams. Same inbox across all three channels.
Broadcasts
Segments, tags, individuals. Quiet hours enforced per timezone. Compliance pre-checked. RCS rich cards on supported devices.
Vertical template library
36+ pre-vetted templates across mortgage, home care, self-storage, and public sector. TCR-mapped with consent annotations.
Review generation
Post-interaction review requests. Negative review interception. Google + Yelp. Replaces Podium's core value prop.
Text-to-pay
Send payment links via text. Stripe-powered. Late fees, invoices, co-pays — the workflows that drive ACV.
AI agents
FAQ + after-hours agents. 500 conversations included at Professional. Vertical-tuned for mortgage, home care, storage.
Multi-number
Main line, booking, toll-free — one dashboard. Switch in one click. Per-number analytics.
Analytics
Delivery, reply rate, cost-per-message, opt-out trends, compliance scorecard. Exportable for auditors.
Deep integrations
Encompass (mortgage), AxisCare (home care), storEDGE (self-storage). One deep integration per vertical beats ten shallow ones.
Brandless to your customers.
Compliant by construction.
The moat isn't a slogan — it's in the product. Four pieces that just landed, and they're live today.
White-label Studio
Your logo, colors, fonts, even the terminology — designed in-app and contrast-checked for accessibility as you go. A partner's customer never sees the word “Piggyback.”
Your own domain
Run the entire workspace on app.yourbrand.com. Self-serve DNS with automatic TLS — point a CNAME and the inbox, policies, and consent pages are all yours.
The compliance brake
A deterministic gate, not a prompt. Consent state, locked templates, and carrier-content lints decide every send — shared across texting and the AI agent. It can't be talked past.
You set the retail
Price each customer yourself. We meter usage off an append-only ledger and bill you wholesale — you keep the margin and own the relationship.
One number. Call or text.
One compliant agent.
The oldest objection in business texting — “but what about the calls?” — answered. The number your customer already advertises starts answering both ways. No porting, no new line, no rip-and-replace.
The lead that calls after hours doesn't hit voicemail and vanish. The agent picks up, helps, and logs it to the same thread.
Can't fully resolve on the call? It continues as a text on the very same number — no “we'll call you back,” no second number to explain.
A real question for a human gets handed to the shared inbox with the full transcript attached — your team picks up mid-context.
Governed by the deterministic compliance brake that ships today — the agent can't bypass consent.
Outcome-based pricing on the roadmap — billed when the agent actually helps, not per minute of hold music.
Inbound-first via conditional-forward. If anything hiccups, the call rings their existing line like nothing changed.
Texting ships today. Inbound voice is in active development — join the list for private-beta access and launch pricing.
Pricing
Aggressive on price.
Unlimited on seats.
Flat monthly fee. Real message allotment included. Pay only for what you actually send beyond it. No per-seat pricing — invite your whole team for free.
Every channel tier includes the switch (managed or BYOC, per customer), the full Partner Studio, and the white-label platform. See full partner pricing →
For resellers & vertical SaaS
Sell compliance-grade texting
under your brand.
Telecom resellers, IT consultants, vertical SaaS platforms — your clients need compliant messaging. White-label Piggyback with your brand, your pricing, our infrastructure.
AI brand builder · full customization studio · live preview
The FCC isn't waiting.
Neither should you.
One-to-one consent enforcement is live — and it's exactly why the high-paying verticals are so hard to serve. Piggyback hands your customers a compliance-native platform that gets them approved, under your brand. Managed or BYOC, your call per customer.
Summer 2026 launch · Waitlist members get first access and locked-in launch pricing.